About NewType

We don't run ads. We engineer growth.

NewType Digital is a performance marketing agency built for growth-stage brands that are tired of average. We exist to turn ad spend into revenue, and revenue into a system that compounds.

Our Story

Built because most agencies aren't.

We've worked inside the agencies you've been frustrated by: the junior teams, the stale playbooks, the monthly reports that say a lot without saying anything. NewType exists to be the opposite of that experience: senior strategists, transparent reporting, and a real commitment to your numbers.

How We Operate

What we believe. What you can expect.

Revenue, Not Vanity

Impressions and clicks are leading indicators, not the goal. We measure success in qualified pipeline and revenue tied to spend.

Daily Optimization

Markets move daily. Your account should too. We're inside campaigns every day, not staring at a monthly report.

Senior Only

You work directly with the strategists running your accounts. No junior layers, no handoffs, no learning on your dime.

Real Transparency

You own every account, asset, and data point. We explain what numbers mean, and what we're doing about them.

Systems Over Tactics

Paid, CRO, and SEO compound when they share strategy. We build the system, not just run the channels.

Test, Learn, Scale

Every assumption gets tested. Every winner gets scaled. We move fast and let the data lead.

Leadership

The person behind the work.

Michael Stringham, Founder of NewType Digital

Michael Stringham

Founder & Lead Strategist

Michael founded NewType after years inside agencies and in-house teams, where he saw the same patterns over and over: smart strategy buried under junior execution, reports that obscured more than they revealed, and ad spend leaking on landing pages no one was responsible for.

NewType was built to flip that model. Every client gets senior attention, full transparency, and a system that connects paid spend to actual revenue, measured weekly, optimized daily.

Let's see if we're the right team for you.

No pressure. Just a real conversation about your goals, our approach, and whether it makes sense to work together.

Book a Discovery Call

Or email us directly at info@newtypedigital.com